National Wildlife Federation - Social Media

The National Wildlife Federation uses mostly all positive imagery to persuade people to follow their cause. They are a non-profit federation established to the conservation of wildlife.  Their Facebook site is full of images of animals in nature and without any humans or human structures. They try to show the reader how beautiful the wildlife is, and how much we need to keep it that way. They also have a few contests on the site for best wildlife picture, getting the reader involved more in wildlife and the Facebook page. The facebook page has 221,000 likes!  They also have an Instragram feed with head-shots of adorable animals, as well as a twitter feed. The twitter feed allows followers to join in on the conversation as well as post pics of animals and promote wildlife. Their Twitter has over 204,000 followers to date. Here is one pic a follower posted:

The fan is showing his young baby getting ahead start saving wildlife by "adopting" a bat to support the N.W.F. 

They also have a few images to emotionally grab the reader's attention. Such as this one: 

Three of the images show that a lion can actually be gentle and show kind emotions towards humans. The bottom right pictures shows a small cub trapped in a cage helpless. The image next to it also shows a helpless animal tied up and bloody. These images for most people would bring out a sense of empathy and possibly influence them to help the N.W.F.. 

Old vs. New

I'm not sure what year this ad came out, but it looks to be around the 1950's. The woman in the ad is wearing all black and has a very "slim" look to her. The black makes her look more sleek and classy. The lettering at the top of the page also appears to be more slim than standard print. The green vacuun almost seems to be leading her because her hand is only slightly touching the handle and stands out in the front of the page.  The image  in the top right shows a perfectly clean living room and the "slim" woman maintaining it. The image below with the baby show that the carpet is clean enough to have your child play on it, which would be the mother's duty at this time. The image on the bottom left shows that the vacuum is automatic and can clean upholstery too. The entire ad only features a woman and a child, possibly meaning the husband is at work while the wife is at home cleaning. Hoover also put their logo in the bottom right corner to familiarize the consumer with the brand logo.

This is a more recent Hoover advertisement, made in the last few years. The image is quite different than the older Hoover ad.  The vacuum is in the same place on the page as the older ad, but there isn't a person or people in the ad at all. There is no gender role assigned to this ad. The lettering is in bold as if to make the vacuum appear to be more "tough." They also kept the Hoover logo in the same spot as their older advertisement, making sure the consumer knows it is Hoover quality. 

Old Advertisement to New Advertisement

I'm not sure what year this ad came out, but it looks to be around the 1950's. The woman in the ad is wearing all black and has a very "slim" look to her. The black makes her look more sleek and classy. The lettering at the top of the page also appears to be more slim than standard print. The green vacuun almost seems to be leading her because her hand is only slightly touching the handle and stands out in the front of the page.  The image  in the top right shows a perfectly clean living room and the "slim" woman maintaining it. The image below with the baby show that the carpet is clean enough to have your child play on it, which would be the mother's duty at this time. The image on the bottom left shows that the vacuum is automatic and can clean upholstery too. The entire ad only features a woman and a child, possibly meaning the husband is at work while the wife is at home cleaning. Hoover also put their logo in the bottom right corner to familiarize the consumer with the brand logo.

This is a more recent Hoover advertisement, made in the last few years. The image is quite different than the older Hoover ad.  The vacuum is in the same place on the page as the older ad, but there isn't a person or people in the ad at all. There is no gender role assigned to this ad. The lettering is in bold as if to make the vacuum appear to be more "tough." They also kept the Hoover logo in the same spot as their older advertisement, making sure the consumer knows it is Hoover quality.