The National Wildlife Federation uses mostly all positive imagery to persuade people to follow their cause. They are a non-profit federation established to the conservation of wildlife. Their Facebook site is full of images of animals in nature and without any humans or human structures. They try to show the reader how beautiful the wildlife is, and how much we need to keep it that way. They also have a few contests on the site for best wildlife picture, getting the reader involved more in wildlife and the Facebook page. The facebook page has 221,000 likes! They also have an Instragram feed with head-shots of adorable animals, as well as a twitter feed. The twitter feed allows followers to join in on the conversation as well as post pics of animals and promote wildlife. Their Twitter has over 204,000 followers to date. Here is one pic a follower posted:
The fan is showing his young baby getting ahead start saving wildlife by "adopting" a bat to support the N.W.F.
Three of the images show that a lion can actually be gentle and show kind emotions towards humans. The bottom right pictures shows a small cub trapped in a cage helpless. The image next to it also shows a helpless animal tied up and bloody. These images for most people would bring out a sense of empathy and possibly influence them to help the N.W.F..
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