I'm not sure what year this ad came out, but it looks to be around the 1950's. The woman in the ad is wearing all black and has a very "slim" look to her. The black makes her look more sleek and classy. The lettering at the top of the page also appears to be more slim than standard print. The green vacuun almost seems to be leading her because her hand is only slightly touching the handle and stands out in the front of the page. The image in the top right shows a perfectly clean living room and the "slim" woman maintaining it. The image below with the baby show that the carpet is clean enough to have your child play on it, which would be the mother's duty at this time. The image on the bottom left shows that the vacuum is automatic and can clean upholstery too. The entire ad only features a woman and a child, possibly meaning the husband is at work while the wife is at home cleaning. Hoover also put their logo in the bottom right corner to familiarize the consumer with the brand logo.
This is a more recent Hoover advertisement, made in the last few years. The image is quite different than the older Hoover ad. The vacuum is in the same place on the page as the older ad, but there isn't a person or people in the ad at all. There is no gender role assigned to this ad. The lettering is in bold as if to make the vacuum appear to be more "tough." They also kept the Hoover logo in the same spot as their older advertisement, making sure the consumer knows it is Hoover quality.
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